Put an end to the cross-cultural frustrations, miscommunication, and mistrust that get in the way of success.
Stuart Friedman
CEO, & Executive Coach
Almost every company today has a customer, supplier or employee either located in, or from, a country where people tend to think, manage, and communicate in unexpected ways.
That’s why the world’s most prominent companies including Apple, Genentech, Microsoft, Nissan and Sony have turned to Stuart Friedman to help build the essential intercultural skills needed to prevent miscommunications, eliminate frustrations, and achieve greater results.
Our executive coaching and training programs are intended for those who put a priority on overcoming blindspots, and are committed to reaching a new level of results in today’s challenging multicultural business environment.
“My team and I have spent the past 10 years working all over the world. But Stuart’s expertise in cultural behaviors made us realize we still had a lot to learn. He immediately helped us improve the way we work with customers in Asia, Europe, and even North America.
It’s now a couple of years later, but you can still hear someone on our team asking if what we’re about to do is ‘Stuart-ish’ enough?”
Andrew J. Burgess
Manager, Applications Engineering
Sony Electronics
Client: Sony
Assignment: Applications engineering group was finding it difficult to trust what their international customers where telling them. At times it seemed like they were intentionally hiding the truth. Other times it was difficult to tell if they even understood for themselves the technical issue they were trying to describe. As is often the case in such pestering, unresolved situations, relationships between the client and customer were becoming strained on both ends.
Engagement: 4 day on-site training workshop was conducted with entire applications group in attendance. Customized role plays and simulations were tailored to the the client’s specific experiences with their overseas customers, with lots of emphasis placed how to uncover “the truth” of the situation, particularly in countries that intentionally avoid conflict and confrontation.
Results: The group learned essential skills that allowed them to rebuild trust across cultures, and be viewed once again as a strategically important vendor by their global customers. It’s been ten years since the initial workshop, and still the team talks about how much of an inflection point that workshop was to the group’s long-term successes!
Our Coaching & Training Packaged Services
For over a decade, we’ve helped clients overcome the challenges of a 21st century multicultural workplace. We offer web-based as well as in-person, individual and group training and coaching programs that benefit just about every functional area in your company. Here’s a few of our most requested programs:
What Our Clients Are Saying...
Stuart’s personality and enthusiasm coupled with a keen sense of international relations enabled us to succeed across cultural differences. I don’t believe anyone else could have done it.” “I often think of the coaching I received, and how it gave me what I needed to succeed in any unfamiliar or uncomfortable situation.What a great coach!“ “Provided an excellent insight to the multicultural communications both within my team and for the many cultures we communicate with. If you have ever considered yourself a multinational business person, I highly recommend a discussion with Global Context. You will be enlightened.” “Very effective career coaching with wonderful insights and intuitions that have immediate impact on day-to-day interactions as well as long-term behavioral change. Stuart can help anyone understand the impact of cultural issues in the workplace, and provides the tools to resolve conflicts.”
SHANTANU MITRA, Founder & CEO, FaradPower, Inc.
LU XU, Head of Clinical Pharmacology, 23andMe Therapeutics
PHIL HOLDEN, VP Systems Engineering, Sony Corporation
KEDAN LIN, Director Clinical Pharmacology, NGM Biopharmaceuticals
Global Context has been heard, seen or featured in the following media outlets and publications:
